Role description: 

A manager who can lead the NEW skincare brand launch preparation and set up integrated brand strategies (marketing + channel) expected to be released in 2023.

Should be capable of articulate longterm strategy and midterm action plans of modern skincare brand based of in-depth understanding of Consumer, Digital marketing and local channel insights.

1. Set up brand strategy

 - Define market opportunity of the brand and USP by products

 - Define channel & marketing strategy

 - Build a launch schedule & forecast product demands

2. Drive ution of brand

 - Develop Go-to-Market package (winning strategy, tactics and promotions by channel)

 - Develop 360 demand creation plan, own marketing activation calendar
   (social media, content, campaign, budget management, etc.)

 - Product management (gate keeper of product update, demand forecast)

 - Collaborate closely with RA, Sales and HQ

 - Overall trade marketing, including sales management and sales analysis