-  Understand the market specificities and build a brand strategy tailor-made to the country needs

-  Overall responsible for all marketing strategy and activities including Brand equity and brand awareness

-  Developing the marketing strategy for the brand in line with global brand objectives

-  Proactively taking leadership of marketing campaigns and coordinate with sales activities according to distribution channels.

-  Lead the customer experience in all point of sales and drive the visual merchandising and training team towards this goal

-  Responsible for the forecast of new products and limited life products in all channels

-  Responsible for media planning and media ution in the digital channels

-  Develop and lead the implementation of Digital: Understand the market needs, gather information from the brands, follow global guidelines

   and insure perfect ution and adaptation at local level while following the brand standards

-  Monitoring and reporting on effectiveness of launches

-  Overall responsible for marketing activities for customers, including CRM

-  Conduct marketing research, follow up on campaigns and launches, provide Management with regular quantitative and qualitative reports

-  Be the key contact between the Global and/or Region offices on all marketing topics

-  Overseeing the brand’s marketing budget

-  Hire, train and motivate the team 

REQUIREMENTS 

-  Bachelor’s Degree in related field

-  More than 10 years of marketing/sales experience, preferred Luxury/Cosmetic industry team leader career

-  Proficiency in MS Office, Adobe Photoshop and illustrator is an added advantage

-  Excellent verbal & written communication skills

-  Possess outstanding interpersonal skills and a positive attitude to deliver results in a fast-paced environment

-  Well-groomed, confident and go-getter under pressure

-  Comfortable in public speech & presentation

-  Experience in a similar capacity within the beauty, salon and fashion industry is an added advantage

-  Fluent both in English and Korean