MAIN PURPOSE 

KEY RESPONSIBILITIES

* Understand the market specificities and build a brand strategy tailor-made to the country needs

* Overall responsible for all marketing strategy and activities including Brand equity and brand awareness

* Developing the marketing strategy for the brand in line with global brand objectives

* Proactively taking leadership of marketing campaigns and coordinate with sales activities according to distribution channels.

* Lead the customer experience in all point of sales and drive the visual merchandising and training team towards this goal

* Responsible for the forecast of new products and limited life products in all channels

* Responsible for media planning and media ution in the digital channels

* Develop and lead the implementation of Digital: Understand the market needs, gather informationfrom the brands, 

  follow global guidelines and ensure perfect ution and adaptation at local level while following the brand standards

* Monitoring and reporting on effectiveness of launches

* Overall responsible for marketing activities for customers, including CRM

* Conduct marketing research, follow up on campaigns and launches, provide Management with regular quantitative and qualitative reports

* Be the key contact between the Global and/or Region offices on all marketing topics

* Overseeing the brand’s marketing budget 

* Hire, train and motivate the team 

* Bachelor’s Degree in related field

* More than 10 years of marketing/sales experience, preferred Luxury/Cosmetic industry team leader career

* Proficiency in MS Office, Adobe Photoshop and illustrator is an added advantage

* Excellent verbal & written communication skills 

* Possess outstanding interpersonal skills and a positive attitude to deliver results in a fast-paced environment

* Well-groomed, confident and go-getter under pressure

* Comfortable in public speech & presentation

* Experience in a similar capacity within the beauty, salon and fashion industry is an added advantage

* Fluent both in English and Korean