1. JD

• Planning and uting digital marketing programs in alignment with the overall brand & marketing plan for Car Korea
• Managing and communicating through owned media channels (websites and social media accounts)
• Implementing digital always on campaigns to support the demand generation objectives as per commercial objectives.
• Planning and uting digital marketing campaigns towards online direct sales. 
• Working on a data and KPI driven approach for all digital media campaigns towards monthly and quarterly volume objectives
• Implementing direct customer communication using the tools and in accordance with set guidelines
• Analyzing digital marketing data to get meaningful insights for gaining higher efficiencies from digital marketing programs. 
• Working with retailers for supporting local market level activities and ensuring alignment with national campaigns & programs
• Working with internal commercial organization to align marketing objectives.
• Working with media and creative agencies for marketing campaign activation and deployment

2. Job requirements

Education & Experience

• Around 5-8 years’ relevant experience including experience of developing & managing performance-based digital marketing campaigns for multinational brands. Experience with an automotive brand or luxury brand would be preferred.
• Above bachelor’s degree.
• Experience in social media, CRM/ Loyalty Marketing, Customer Acquisition Funnel and Performance marketing.
• Understanding of digital tactics and how to strategically deploy them to generate customer demand.
• Experience of building a symbiotic partnership with sales and distribution partners.

Personal qualities

• An agile learner with ability to challenge the status quo and continually raise performance standards.
• Enjoys leading complex projects and multitasking. The right person would value the opportunity of rolling up their sleeves’ and using their strategic horsepower to significantly contribute to the growth strategy.
• Display resilience, data orientation, and strong collaboration abilities.
• Understand, balance, prioritize and develop compelling approaches to future proof the organization.
• Goal driven and able to work effectively in a dynamic & fast-paced landscape.
• Fluent English communication skill is preferred.