-  Set-up digital marketing strategy to drive consumer connection and conversion and evaluate the key metrics and media performance

-  Manage development and distribution of owned media  
-  Work closely with stakeholders (internal teams, agencies and media)
-  Leverage social media technology tools to publish content, monitor conversation and listening topics, engage with fans and analyze performance

-  Manage brand issue on social media
-  Provide data driven and actionable insights on consumer behavior for the optimizations of website and new business opportunities

-  Monitor competitors’ interesting initiatives and stay up to date on the latest industry developments, trends and best practices